King Price Β· Car insurance review

King Price Car Insurance 2026 Review

The only SA insurer with a premium that decreases monthly in line with your vehicle's depreciating value. Direct online-first; "no nonsense" plain-English positioning. Telesure Investment Holdings group company (same as Auto & General, Budget, Dial Direct, 1Life).

Updated 16 May 2026 β€’ By James Pretorius β€’ Fact-checked

Key features

  • β€’ Decreasing-premium model β€” unique in SA; tracks depreciation monthly
  • β€’ Agreed Value option β€” fixes sum insured for 3 years
  • β€’ Comprehensive / Third Party Fire & Theft / Third Party Only
  • β€’ Direct-to-consumer, online-first, short policy wordings
  • β€’ Add-Ons: portable possessions, Krazy Top-Up, legal, scratch & dent
  • β€’ Owned by Telesure Investment Holdings
  • β€’ Best fit for vehicles 3+ years old where depreciation matters most

Frequently asked questions

How does King Price's decreasing-premium model work?+
King Price is the only SA insurer that adjusts your premium monthly in line with your vehicle's depreciating value. Most insurers charge a flat premium regardless of how the car depreciates; King Price tracks the value down each month. Net effect: King Price gets relatively cheaper the longer you own the car, especially competitive for vehicles 3+ years old.
What is the King Price Agreed Value option?+
Standard cover values your vehicle at market value (which drops monthly). The Agreed Value option fixes the sum insured for 3 years β€” useful for clients who want predictable claim payouts regardless of market value movement. Pays slightly more in premium but removes the depreciation-on-claim risk.
Who owns King Price?+
King Price Insurance is owned by Telesure Investment Holdings β€” the same SA group that owns Auto & General, Budget Insurance, Dial Direct, First for Women, 1Life and several others. Different brands target different market segments but share underwriting and claims infrastructure.
What are the King Price Add-Ons?+
Portable possessions / electronics cover (laptops, phones, jewellery away from home), Krazy Top-Up Cover (shortfall / gap cover for total losses), legal cover for road traffic disputes, scratch & dent cover for minor cosmetic damage. All optional, priced separately.

Important

This article is for general information only and is not financial advice. Figures and rules change frequently β€” always verify with the official source before acting.

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