Refiloe Maele Phoolo, popularly known by his stage name Cassper Nyovest, is without a doubt, among the top most successful rappers in South Africa. Ever since he began his music career in 2010, Cassper Nyovest has dominated South Africa’s charts, landed big deals, won awards, and ultimately accumulated massive wealth to become one of the wealthiest rappers in Africa.
Born on the 16th of December 1990, Cassper Nyovest is a prolific record producer, songwriter, hip-hop artist, and entrepreneur in South Africa. His music genre is often fused between rap and other native South African beats, which he performs in his native dialect and English. He is famous for his trademark hairstyle, which features long braids at the back of his head. The rapper is renowned for his hit singles Doc Shebeleza and Gusheshe. He is the founder of “Family Tree Records” which has empowered talented artists in South Africa.
Cassper’s Early Years
Originally from Mafikeng, a city in the North-West part of South Africa, Cassper relocated to Johannesburg in 2008 to pursue his dream in music as a rapper and producer. He later moved back home and founded his record label, before he was discovered by the late rapper “Hip Hop Pantsula.” Later Cassper teamed up with Okmalumkoolkat to release his debut single Gusheshe, which was accepted widely in 2013. He then released his much-acclaimed Doc Shebeleza, a song that received remarkable reviews and was praised by top-performing artists. The name Cassper Nyovest has since become a household name, while he has continued releasing other albums and hit songs.
What is Cassper Nyovest’s Net Worth?
According to Celebrity Net Worth, the renowned Mzansi rapper’s worth stood at $15 million in 2022. His wife, Thobeka Majozi, has a net worth estimate of about $1 million.
What is the Source of Cassper Nyovest’s Wealth?
Like any other successful musician in SA and the continent at large, Cassper Nyovest has accumulated his fortune from multiple sources. Here is a look at the various ways the prolific rapper built his fortune.
Album Sales and Performances
Cassper Nyovest has had a fulfilling music career that started at the tender age of 13. During that period, he formed a hip-hop group called Childhood Gangsta with his peers. He later joined another group called slow motion, which also had the famous record producer Ganja Beatz.
Cassper Nyovest has since grown to become one of the top influential artists in the Mzansi music industry. Cassper’s music is available on major streaming platforms, such as Apple Music and Spotify. These platforms have played a huge role in facilitating the rapper’s music sales, which are also complemented by his numerous live performances.
Here are his five studio Albums
- Any Minute Now (2020)
- Sand Short (2018)
- Thuto (2017)
- Refiloe (2015)
- Tsholofelo (2014)
Endorsements and Advertising Deals
Besides his music, Cassper Nyovesr has had multiple endorsements deals with prominent companies in South Africa. Companies such as:
Cassper Nyovest signed a deal with AG Mobile, in 2016, to co-launch the AG Hashtag, a 4G LTE device that was made exclusively available on MTN. That was the first time AG mobile collaborated with an artist on the aspects of the design of a mobile device.
In 2015, Cassper Nyovest signed a deal to become MTN’s company brand ambassador. He announced the deal on his Twitter handle, referring to it as “the biggest endorsement deal in the history of South African music”. The deal opened other doors for Cassper, as he became MTN’s face across the continent. He reportedly made a whooping R10 million from the deal.
In 2018, Cassper Nyovest landed another deal with ShopRite SA. The advertising deal had Cassper sing an adapted rendition of his hit track, Doc Shebeleza, in a commercial that promoted ShopRite’s scratch-and-win competition.
Samsung South Africa
In 2019, Cassper Nyovest signed a deal with Samsung Africa. The deal saw the rapper become a brand partner and promote the then-new Samsung device, Galaxy S10.
In 2018, Cassper Nyovest and Coca-Cola signed a deal that had the rapper partner with Jason Derulo for the FIFA WORLD CUP anthem which was titled Colors. The rapper was reported to have made quite a fortune from this deal.
In 2017, the renowned rapper was announced to be Ciroc’s new brand ambassador. This remains to be one of his best endorsement deals ever.
In 2021, Nyovest was reported to have signed a 100-million-rand advertising deal with Drip Footwear, a footwear company owned by his very close friend, Lekau Sehoana. This endorsement and advertising deal includes launching and promoting new product series.
Cassper Nyovest Businesses
Besides brand endorsement and advertising deals, Cassper Nyovest also has his business ventures. As a businessman, he has multiple enterprises, these includes:
Cassper launched an alcohol brand called Billiato in 2021. This premium alcohol drink derives its name from the culture of a township in Vaal.
Family Tree Records
In 2014, Cassper Nyovest launched Family Tree Records after departing from Impact Soundz. He serves as the CEO and founder of the renowned record label.
Cassper Nyovest lives like royalty. He unveiled his new mansion located in Kyalami in 2017. The mansion allegedly cost more than R10 million. This may be a tiny fraction of the rapper’s net worth, but it’s still more than what an average South African has in the bank. Some of the luxurious features in his mansion include a studio, cigar lounge, four garages, and plenty of rooms for his family members.
Cassper Nyovest Cars
In one of Cassper’s Instagram posts, Cassper Nyovest is atop his mansion looking down at some of his sleek cars, with a caption, “My life was never eazy”. This rapper not only lives like royalty, he also drives like royalty. Here are some of his luxurious machines:
- A Mercedes Benz V-class
- BMW ⁴²8¹
- Mercedes-Benz Microbus
- Bentley GT Continental
- Rolls Royce
- McLaren GT
Even though Cassper Nyovest’s main source of income is his music, he has done pretty well for himself with his endorsement and advertising deals alongside his businesses. As of 2022, Cassper Nyovest’s net worth is estimated at about $15 million, making him one of the richest rappers in Africa.